Persona: Content Editor


Anna is a product manager at CuteFroggiesInc, a company dedicated to designing, creating and selling stuffed frogs. Her task is to gather requirements from the companies' customers, to summarize them and to turn them into new product ideas.

To do so, she's using a wiki setup by her IT department. She's using it on a regular basis, at least 3 to 4 times a week. When she arrives on the wiki, she may want to:

  • Modify a page she has already created to edit its contents or add new information to the page
  • Create a new page and add content to it.

When editing a page, Anna's trying to make it easy for others to understand. She uses big titles to separate the various parts of her content and often uses bold and bulleted lists to organize stuff around. When she found out that she could create links to other pages, she started doing so from time to time to create references between the various pages she's working on.

Up until now, Anna wrote her product descriptions using Microsoft Word, and she has a lot of documents to transition to wiki pages. It's not quite clear to her so far how she's gonna be able to do so with minimum effort.


NeedsMatching FeaturesDetails
Add contentEdit buttonMake the edit button easier to find and access
 WYSIWYG EditorInput text
  Images & attachments upload
  Copy/Paste from external sources
  Autosave of wiki pages
  Version comment
  Minor edit
 MS Word import.doc files
  .xls files
 Email retrieverThe wiki offers an email address to which emails can be sent. Email contents are then turned into a wiki page.
 Batch attachment upload 
 MultilinguismSelect a language for content added to the wiki
Edit contentWYSIWYG EditorModify text
  Double-click on page to edit
  Keyboard shortcuts to edit
  Find & Replace
 Wiki Editor 
Structure contentWYSIWYG EditorBold, Italics, Underline, Strikethrough
  Link creation
  Lists (bulleted, numbered)
 Wiki EditorWiki Syntax
Encourage other people to work with them on wiki pagesPush email notificationSend an email to selected users and groups + external emails
 Internal notificationSend a notification message to the user dashboard


Created by Ecaterina Moraru (Valica) on 2013/11/11 11:53

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